© Reuters.

South by Southwest — commonly referred to as “South By” or “SXSW” — has returned to Austin, Texas this year to showcase the latest trends in interactive media, music, art, film and technology. While SXSW runs through March 20, 2022, the entertainment and technology festival kicked off its first weekend with a large focus on Web3 and nonfungible tokens (NFTs).

SXSW’s attendees’ interest in NFTs and the future of the internet was particularly evident at the venue hosted by Blockchain Creative Labs (BCL) — a business and creative unit formed by FOX Entertainment in 2021. On March 11, the first day of SXSW, a line consisting of hundreds of people wrapped around the streets of Fifth and Trinity in downtown Austin as SXSW badge holders anxiously awaited entrance to BCL’s interactive NFT venue that also showcased Web3-focused panels.

BLOCKCHAIN CREATIVE LABS AT SXSW: Atmosphere behind the scenes at the Blockchain Creative Labs House in downtown Austin, TX. © 2022 FOX Media LLC. Cr: Matt Lief Anderson for BCL
BLOCKCHAIN CREATIVE LABS AT SXSW: Atmosphere behind the scenes at the Blockchain Creative Labs House in downtown Austin, TX. © 2022 FOX Media LLC. Cr: Matt Lief Anderson for BCL
BLOCKCHAIN CREATIVE LABS AT SXSW: Atmosphere behind the scenes at the Blockchain Creative Labs House in downtown Austin, TX. © 2022 FOX Media LLC. Cr: Matt Lief Anderson for BCL
House at SXSW 2022. Source: Ripple
Fluf World venue at SXSW 2022. SourceL Fluf World
Alex Smeele, co-founder of Fluf World on a panel at Fluf Village during SXSW. Source: Fluf World