LONDON/GENEVA, 10 August 2022 – An NFT collection of 14,850 unique digital artworks of Ukrainian cities and landmarks is to go on sale at 10:00am ET on 10 August to raise funds for Save the Children and Women for Women International’s work helping children and families impacted by the war.

The #WeAreUkraine collection of NFTs (Non-Fungible Tokens) is the initiative of the newly formed non-profit DIG Foundation, set up by Dubai blockchain investment company the Decentralised Investment Group (DIG).

The NFTs – collectible pieces of immutable digital artwork – will be available for purchase via online NFT marketplace OpenSea and will feature artist renditions of the most famous monuments and landmarks from a number of Ukrainian cities, with written explanations for each piece.  Since the conflict escalated on 24 February 24, several Ukrainian landmarks have been damaged, including the Kyiv TV Tower, Karazin Kharkiv National University and Antonov International Airport.

Thirty-five percent of the proceeds from the sale of the #WeAreUkraine NFT collection will help Save the Children continue working alongside local partners to distribute food, hygiene items and blankets to prepare families for what is likely to be a difficult winter. Proceeds will also boost child protection and support services in Ukraine, Poland and Romania as well as other European countries. Another thirty-five percent will be allocated to Women for Women International, and the remaining thirty percent will go towards operating costs.

Ettore Rossetti, head of Web3 at Save the Children, said the organisation has been supporting children and families in Ukraine since 2014 – almost as long as the organization has accepted cryptocurrency donations. Save the Children was the world’s first International NGO to accept a bitcoin donation in 2013, in response to Typhoon Haiyan that devastated the Philippines.

“Crypto donations have enabled truly borderless giving and is not only decentralising finance but also decentralising philanthropy. Crypto has become an alternative funding stream for global emergencies like Ukraine and we are also accepting crypto proceeds from NFT projects,” he said.

Sara Bowcutt, Managing Director at Women for Women International – UK, welcomed the initiative to help support vulnerable communities affected by the war in Ukraine.

“Women often bear the brunt of war and conflict, and their donation will help us address their urgent needs. Through our Conflict Response Fund, we are providing critical psychological support, legal counsel and training so that women can better support themselves and their families – whether they are displaced in Ukraine or taking refuge in Poland. By supporting our response, the DIG Foundation is helping women survivors who have faced unimaginable loss and trauma to rebuild their lives and find a way to move forward beyond this war.”

Haydn Snape, DIG’s Managing Global Partner and CEO, said DIG Foundation aimed to get involved in charitable products that can make a lasting impact. DIG has become the first UAE-based company to create a bridge between blockchain technology and the world of film-making and entertainment.

“Blockchain technology will become omnipresent, until it pervades all aspects of everyday life, so why not use it to make a difference, and to help those in need,” said Snape. “DIG invests in products and projects that instil the values of decentralisation, financial independence and individual liberty, and our Foundation will use these ideals to empower women and children by educating them in STEM programmes, so they may one day become the next generation of innovative Web3 leaders with the tools needed to thrive in a digital economy.”

More than 6.6 million people are estimated to be internally displaced within Ukraine, according to UN data, with a further 6 million fleeing the country over the past five months, the majority of whom are women and children.

Crypto fundraising can be a quick way to raise funds for social causes because it is easier to navigate than traditional financial systems and is free of central financial authorities such as governments and central banks.

But their relative anonymity can also offers a haven for illegal activity and blockchain technology has come under criticism for the vast amount of energy it requires to run.

NFTs are part of the explosion of blockchain technology and are essentially unique digital assets that can be purchased and sold using different cryptocurrencies.


None of the information contained herein constitutes investment, financial or trading advice to buy or sell any currency, product, or financial instrument.

About Save the Children: Save the Children is the world’s largest independent organisation for children. For over 100 years, Save the Children have been helping children to stay safe and healthy, and keep learning in more than 120 countries around the world. Save the Children run innovative programmes and provide support in emergencies, leading bold campaigns and forming high-impact partnerships to help children thrive. Save the Children create real change and impact for children, so they can grow up to explore a world full of possibility. Save the Children was the world’s first international Non-Governmental Organisation to accept a bitcoin donation in 2013. To learn more, or@SavetheChildren on social media

About Women for Women International: Women for Women International invests where inequality is greatest by helping women who are forgotten — the women survivors of war and conflict. In Afghanistan, Bosnia and Herzegovina, the Democratic Republic of the Congo, Iraq, Kosovo, Nigeria, Rwanda, and South Sudan, women learn skills to rebuild their families and communities through Women for Women International’s Stronger Women, Stronger Nations Programme. They form support networks, are equipped with the skills to earn an income and save, and gain knowledge and resources about health and their rights. Since 1993, the organisation has invested in the power of over 530,000 women to use their voices and create a ripple effect that makes the world more equal, peaceful, and prosperous. To learn more about the power of women, for women, or follow@WomenforWomenUK on social media. 

(UK Charity Registration Number: 1115109) 

About Decentralisd Investment Group (“DIG”): Decentralised Investment Group (“DIG”) is a Dubai-based, award-winning multinational blockchain technology conglomerate holding company committed to being the Goldman Sachs* of the decentralised investment banking realm [*referenced for the purpose of illustration strictly]. DIG seeks out exclusive investment opportunities within blockchain and the metaverse space and turns them into industry-leading products aimed at disrupting the landscape. With offices in Dubai, Miami, Warsaw, Mumbai, Hanoi, Manila and Nassau, DIG uses blockchain solutions to revolutionize the decentralized investment ecosystem. DIG’s subsidiaries include, but are not limited to:

  • XYZZY, a Miami-based metaverse GameFi company bridging the virtual world with the physical, enabling true digital economies to exist and thrive through the work of a team of a team of 250+ programmers and tech savvy staff in key emerging markets, providing iconic brands an entry point into the future;
  • DIG Foundation, a charitable non-profit committed to making strategic investments in education initiatives and STEM programs that empower and equip women and children in underprivileged communities with the tools and thinking to powerfully cause and create great financial futures and thrive in a digital economy.


For further enquiries please contact:

Daphnee Cook [email protected] / +254 717 524 904   

DIG – [email protected]  

Our media out of hours (BST) contact is [email protected] / +44(0)7831 650409

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