NEW YORK–()–Lil Durk branches out into the world of cryptocurrency after making an announcement of his ‘7220’ NXTG3NZ NFT digital sneaker drop to his 12.7M followers on Instagram. Making his mark in a lucrative industry with custom outfits and gaming skins for avatars being a $40 billion industry and projected to grow to $265.4 billion by 2026. Co-founded by Lil Durk, Satoshi Designs and Nexus, the NXTG3NZ digital wearables is set to revolutionize the footwear industry in the metaverse.

Lil Durk is already on top of the food chain in the music industry, tying Taylor Swift with the most Billboard Hot 100 hits of 2021 with 41 songs, including eight Top 40 hits. The first launch of the ‘7220’ sneaker collection will have 10,000 tokens in total and be used on Avatars across the digital realm whilst still proving ownership in the physical. Owning a ‘7220’ NXTG3NZ NFT will come with exclusive member benefits including a chance to win 1 of 10 physical pairs.

NXTG3NZ is designed by the legendary Devonte ‘Black’ Young. Devonte is most notable for his streetwear brand Enspire and collaboration with Nike as lead designer of 3 pairs of sneakers for his childhood friend, Kevin Durant. Included in Lil Durk’s 7220 NXTG3NZ road map, Genesis token holders will get an opportunity to design a pair of sneakers with Devonte and the NFT’s elite creative team.

“The power has shifted to the artists and their fans with Blockchain tech. I want to not only be a successful rapper/entrepreneur but a powerhouse voice in the metaverse and NFT community, at the forefront of this movement,” says Lil Durk.

NXTG3NZ have taken extra steps to implement a ‘Leaderboard’ on to publicly display the official line up of whitelist members.

“We’re here to show the world you don’t have to be a genius or have 5 degrees to learn the NFT and Crypto space. As we understand the process, we’re teaching the community in terms they understand. We can all win together!” says Stally (CEO of Satoshi Designs).

Pre-sale will be announced exclusively on Lil Durk’s Instagram @lildurk mid-March.

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